01Why they came
Riva Fashion was running on Magento 1 — end-of-life, slow under load, and holding back the biggest sales events of the year. They needed a modern storefront and a plan to actually win Black Friday, not just survive it.
02What we saw
Discounts were blanket-applied across the catalog. With a price spread that wide, one-size discounting left margin on the table at the low end and conversions on the table at the high end.
03What we built
A full migration from Magento 1 to Magento 2 with a React.js frontend — then a tiered Black Friday engine that mapped 30%, 50%, and 70% discounts to price-point categories, so every segment got the discount that moved it.
- Magento
- React
- CRO
- Retail calendar strategy
04What happened
Black Friday sales grew 300%. Holiday-season revenue grew 40% year over year — on a storefront that held up under the traffic.
- Black Friday sales increase
- 300%
- Year-over-year holiday growth
- 40%
05Their world now
A storefront that survives peak traffic, and a retail-calendar playbook the team re-runs every season.
Built by Synk